Is Your Home Not Selling? Try This...

1. The Price

2. The Location

3. The Condition

4. The. Marketing

5. The Showabilty

1. The Price:

There’s no secret “magic number” that guarantees a sale—there’s a market‑driven range. That range shifts with recent comps, location quirks, and the true condition of your home, and it’s tighter than most sellers expect. Miss the mark on the high side and you slam the brakes on showings; even killer photos and splashy marketing can’t overcome sticker shock. Buyers simply scroll past and assume “overpriced” equals “not worth seeing.”

Data backs up the discipline. National industry studies show that homes listed within two to three percent of fair market value sell weeks faster and close closer to asking—often netting more than properties that start high and chase the market down with reductions. Pricing right out of the gate creates urgency, draws multiple eyes at once, and keeps your negotiating leverage intact; pricing high invites low‑ball offers, if any offers at all.

Remember, the market sets the value. Your Realtor’s job is to interpret that value range with a clear comparative market analysis, walk you through the strategy, and keep emotion out of the equation—not to pluck a hopeful number from thin air. When the price lines up with reality, everything else—marketing, showings, offers—starts to click. Would you like to know your home’s value? Click here

2. The Location

You can’t pick up the house and drop it somewhere else, but you can manage the story around where it sits. That starts with knowing which features spark buyer hesitation before they ever step inside. If any of these ring a bell, you’ll need to address them head‑on in your pricing, staging, or marketing:

• Backs up to a busy road or highway (noise and safety worries)

• Visible high‑voltage power lines or substations

• Railroad tracks within earshot

• Commercial or industrial property next door (think late‑night lights or delivery trucks)

• Located in a 100‑year flood zone (insurance costs rise)

• Under an airport flight path (constant overhead noise)

• Limited parking or shared driveway

• Steep driveway or challenging topography

Instead of sweeping those issues under the rug, flip the script where you can. Highlight the perks that balance them out—lower taxes, quick highway access, larger lot size, or a price that reflects the trade‑off. The goal is to help buyers see the full picture so they can weigh the pros and cons and feel good about moving forward.

3. The Condition

First impressions start at the curb and carry right through the front door. A weekend spent on fresh mulch, neutral paint, and brighter bulbs can erase months of “it needs work” objections. Knock out obvious repairs, deodorize pets, and let buyers feel like they can move right in—because the moment they start mentally adding up fix‑it costs, your leverage fades.

When you’re sizing up what to tackle, use this quick hit list:

• Roof & HVAC age — older systems scream “big ticket” to buyers and inspectors

• Floors — worn carpet or scratched hardwood drags the whole house down

• Paint & trim — fresh, neutral colors and crisp baseboards make rooms pop on photos

• Kitchen & bath surfaces — outdated counters, dingy grout, or leaky fixtures are instant red flags

• Windows & doors — drafty or fogged panes hint at bigger energy issues

• Lighting — bright, consistent LED bulbs beat any fancy staging trick

• Odors — pets, smoke, or last night’s takeout can derail an otherwise solid showing

• Curb appeal — clean landscaping, clear walkways, and a bold front‑door color set the tone

Tackle the items that offer the biggest visual payoff first, then price around whatever you don’t intend to fix. Buyers can forgive a project or two—but only if the overall feel says “well‑cared‑for” instead of “deferred maintenance.”

4. The Marketing

Most agents run the classic three‑point “plan”: stick a sign in the yard, plug the listing into the MLS, and cross their fingers. That’s reactive, not proactive—and it’s why so many homes fade into the background noise online.

We take a different tack. Every month we invest over $24,000 into a 200‑point marketing plan built to make your listing famous. Think professional photography, 4K drone footage, paid social and Google ads, email blasts to targeted buyer pools, retargeting pixels that keep your home in front of curious clickers, and SEO‑driven content that shows up when someone Googles “homes for sale” in your area. We don’t wait for buyers to stumble across your house; we go out and find them.

The showpiece? Our HGTV‑style home tours—full cinematic walkthroughs that spotlight flow, finish details, and lifestyle perks. They’re optimized for YouTube, Instagram, and Facebook so the best angles of your home stream straight to the screens buyers scroll every day. The result: more eyeballs, more showings, and stronger offers. See some examples below:

5. The Showability

Access is half the battle. Make the home easy to tour—extended hours, minimal lead time, and no blackout windows if you can swing it. Buyers often line up multiple showings in a single afternoon; miss that slot and they may never circle back.

Inside, stage for real life, not a magazine cover. Clear counters, trim the furniture, and add simple touches that hint at lifestyle (a fresh towel stack in the bath, a single bowl of lemons in the kitchen). Keep pets out of sight and let in as much natural light as possible. The goal is for buyers to picture their stuff instantly, not process yours.

After each showing, lean on feedback. If multiple visitors mention a dark hallway or funky odor, fix it before the next group walks in. Quick micro‑changes mid‑listing can be the nudge that turns “it’s nice” into “we’re writing.”

Its Time To Get Your Home SOLD!

If your listing stalled the first time around, let’s rewrite the story together. The Finigan Group has closed 675 + homes, earned 250 + five‑star reviews, and built a reputation for taking properties that didn’t sell with their previous agent and turning them into success stories. We bring the marketing muscle, data‑driven pricing, and hands‑on guidance that move homes from “For Sale” to Sold.

Curious what that would look like for you? Reach out today, and let’s get your home the attention—and the offer—it deserves.