Why Didn’t It Sell After 148 Days On The Market?

Michael and Alyssa's Charlotte home sat on the market for 147 long days. The reality of no offers and dwindling showings began to set in, leading to understandable frustration. They identified these key areas of concern:

  • Frustrated by the lack of effective marketing.

  • Disappointed with the home's underwhelming presentation.

  • Dissatisfied with the poor communication from their previous agent.

They knew a change was needed: a fresh strategy, a different approach, and an agent who could deliver results. To find this, they started holding interviews with several agents, determined to find a more aggressive marketing plan and a proactive approach. That's when they met Josh Finigan and The Finigan Group.

 

Pre-Listing to "Coming Soon": Preparing for a Successful Launch

Once Michael and Alyssa partnered with The Finigan Group on December 5th, we immediately initiated our proven process to prepare their home for a successful sale. Our goal was to not just list their property, but to position it for maximum impact from day one.

2. Proper Presentation

  1. Our in-house media specialist captured professional-grade photography, including aerial drone shots, and produced a high-quality, HGTV-style video tour to showcase the property's full potential.

  2. Our professional measurement team created accurate and detailed floor plans, an invaluable tool for visualizing the home's layout and ensuring accurate square footage presentation.

  3. A professional writer crafted an emotionally engaging property description to engage buyers

  1. Home Preparation/ Staging

  1. We provided detailed recommendations & advice to Michael & Alyssa on how to best stage & showcase their home. This included:

    1. Decluttering strategies to create a spacious feel.

    2. Minor updates to enhance appeal.

    3. Furniture arrangement to optimize flow.

    4. Highlighting key features of the home.

3. Launching Our ‘Coming Soon’ Marketing Campaign:

The 'Coming Soon' phase is a critical component of our marketing strategy. For 5300 Haynes Hall Place, we launched a focused pre-market campaign on December 12th to build anticipation and drive early interest. Here are the steps we employed:

  1. Initiated a strategic "Coming Soon" campaign to generate early buzz and anticipation.

  2. Listed the property as "Coming Soon" on the MLS and Zillow to maximize exposure to both agents and potential buyers.

  3. Conducted direct outreach to our extensive database of pre-qualified buyers, providing them with an exclusive preview.

  4. Alerted and engaged agents throughout the Charlotte area, ensuring they were aware of the upcoming listing and its key features.

  5. Created and launched engaging social media teasers and countdown posts to build excitement and drive early inquiries.

  6. Strategically promoted the HGTV-style video tour across various online platforms to capture the attention of online buyers.

 

Results That Speak Volumes: Marketing Impact After Active Listing Date

On January 2nd, 5300 Haynes Hall Place went live. To achieve maximum exposure and attract the largest possible pool of buyers, we then implemented our comprehensive 200-Point Marketing Campaign. Our goal was to make this listing famous, ensuring it stood out from the competition. This included targeted social media and Google ad campaigns, extensive broker and buyer outreach, and a high-impact Mega-Open House event held on January 4th. The results of this aggressive marketing strategy speak for themselves:

We made their listing FAMOUS

  • Total Buyer’s Reached: 115,523

  • Total Leads Generated: 617 high-quality leads

  • Total Showings Scheduled: 12

  • Mega Open House Attendees: 40+

  • Number of Offers Received: 2

"So, we got Michael and Alyssa's home sold for the full asking price, which was fantastic. But even better was helping them actually move on to their next chapter. They trusted us with a big thing, and we were super happy to deliver. The closing went smoothly, and honestly, their gratitude for our help throughout the whole process? That's what really makes it worthwhile.

Has your home failed to sell in Charlotte? Are you looking for similar results to what we achieved for Michael and Alyssa? Call The Finigan Group today for a free consultation, and let's discuss how we can get your home sold!